Proven Delivery in Data, Powering Future Success

People often ask what sets me apart. One word: 'Delivery.' For over 20 years across diverse sectors   – healthcare, finance, media, travel – I've consistently delivered robust data foundations. This proven experience transforms complex challenges into the reliable assets essential for enabling effective analytics, preparing for AI, and driving measurable business outcomes.  

Tony Kinnaird
EXPERTISE

Cross-Industry Knowledge

Successfully delivering transformative data solutions across multiple sectors

2005 2010 2015 2020 Present

Healthcare

NHS Digital, NHS ICB, AstraZeneca

Delivered actionable insights by designing and implementing robust data pipelines for 5M+ NHS patients and governance frameworks. Specialized in patient data analytics and clinical research support.

Key Achievement:

Delivered data pipelines for Long Covid research, consolidating 250,000 records from 15+ sources spanning 25 years.

Finance

icx4, PRG

Implemented data quality frameworks and analytics solutions that enabled financial institutions to better understand customer behavior, improve risk assessment, and drive more informed investment decisions.

Key Achievement:

Designed business intelligence solutions that provided clients with high-quality financial insights, leading to new reporting contracts.

Media

News UK, Sky IQ

Led the development of comprehensive Single Customer View solutions for media organizations, enabling deeper audience understanding and more effective content personalization and campaign targeting strategies.

Key Achievement:

Built an in-house Single Customer View on AWS integrating 20+ data sources, providing comprehensive customer interaction insights.

Travel

TUI, Trafalgar Management Services

Transformed disparate travel and customer data into unified, actionable insights that improved personalization, streamlined operations, and enhanced the overall customer journey for global travel organizations.

Key Achievement:

Led customer onboarding for central MDM solution, ensuring compliance with Single Customer View requirements across multiple data marts.

METHODOLOGY

My Approach to Data

A proven systematic process that delivers consistent results

1

Discover

I start with a rapid assessment of your current data landscape, identifying high-value opportunities and critical challenges. This phase establishes the foundation for strategic decision-making and prioritization.

Data Landscape Analysis
Opportunity Mapping
Challenge Identification
2

Design

Based on the discovery insights, I create tailored strategies and solutions architecture that align with your business objectives. The design phase emphasizes practical approaches that can be implemented within your existing constraints.

Tailored Strategy Creation
Solution Architecture
Implementation Roadmap
3

Implement & Deliver

This is where proven delivery makes the difference. I focus on pragmatic execution, navigating technical and organizational challenges with the relentless problem-solving skills needed to consistently deliver measurable results, even under pressure. The emphasis is on turning plans into tangible value.

Technical Implementation
Process Integration
Results Measurement
4

Sustain & Empower

The final phase focuses on ensuring long-term value from your data initiatives. I work with your team to build internal capabilities, document processes, and establish governance frameworks that allow your organization to maintain and evolve the solutions.

Knowledge Transfer
Continuous Improvement
Governance Framework
TESTIMONIALS

Client Success Stories

Hear from professionals who've experienced the impact of consistent data delivery

I worked with Tony for 3 years and found him to be extremely professional, thorough and hard working. We worked together on many high-profile projects within NHS Digital, some with short deadlines and in a high-pressure environment. Tony never failed to deliver to the highest standards.

PM
Phil McCormack
Senior Data Manager, NHS Digital

Tony worked as a Data Engineer within the NHS Digi Trials team. He led on a number of initiatives with little support, a self-starter and delivered to time and quality. I would welcome him back without hesitation.

DS
Darren Sadkowski
Project Manager, NHS

Tony is a conscientious and diligent individual, who proved to be adaptable and supportive when required. Happy to go the extra mile, he can be relied on to get the job done.

GH
Gavin Halligan-Davis
Interim Deputy Director of Performance Improvement, NHS Foundation Trust

Ready to Build Your Data Foundation for Future Success?

Book a complimentary 30-minute data discovery call to discuss your unique challenges. Let's explore how proven data delivery expertise can build the foundations you need to drive tangible results and confidently embrace future opportunities, including AI.

  • Identify quick wins and long-term opportunities
  • Receive actionable insights tailored to your business
  • No obligation, just valuable strategic guidance